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Plastic Surgery of Austin website displayed across desktop, laptop, and tablet

Case Study 01

Plastic Surgery
of Austin

A complete digitalReimaginingfor Plastic Surgeryof Austin.

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plastic surgery website design

We began with the practice — its positioning, patients, existing digital presence, content structure, and the problems the new experience needed to solve.

  • Practice goals and positioning
  • Patient journey
  • Existing-site assessment
  • Procedure architecture
  • Content priorities
  • Competitive landscape
Plastic Surgery of Austin website shown across multiple devices

Primary site architecture.

Nine distinct site sections, each with its own deep procedure and content hierarchy. The full platform spans both English and Spanish in a parallel URL architecture, doubling every indexable route.

EN
↕
ES

Parallel Bilingual Route Architecture

/route  ↔  /es/route — both indexed, both structured

/breast-austin/facelift-surgery
/es/breast-austin/facelift-surgery
HOME

Homepage

ABOUT

About the Practice

Dr. Kaimana Chow

Clinic & Facility

BREAST

Breast Overview

Breast Augmentation

Breast Implants

Implant Removal

Breast Reduction

Breast Lift

Breast Revision

BODY

Body Overview

Tummy Tuck

Mommy Makeover

Liposuction

Arm Lift

After Weight Loss

Labiaplasty

FACE

Facial Overview

Facelift

Neck Lift

Blepharoplasty

Brow Lift

Rhinoplasty

Buccal Fat Removal

Chin Augmentation

MEDSPA

MedSpa Overview

Botox / Neurotoxin

Dermal Fillers

Chemical Peels

Laser Treatments

Microneedling

GALLERY

Gallery Index

Breast

Augmentation — Fat

Augmentation — Implants

Augmentation + Lift

Breast Lift

Breast Reduction

Gynecomastia

Nipple Correction

Body

Abdominoplasty

Body Lift

Brachioplasty

Liposuction

Mommy Makeover

Thighplasty

Face

Browlift

Buccal Fat

Chin Augmentation

Facelift

Fat Grafting

Lower Blepharoplasty

Upper Blepharoplasty

Neck Lift

Neck Liposuction

Rhinoplasty

RESOURCES

Blog / Journal

Financing

Out-of-Town Patients

Article Library

Breast

Body

Face

MedSpa

Recovery

CONTACT

Consultation Request

Plastic Surgery of Austin practice entrance — glass double doors, marble lobby, reception desk

Contemporary. Restrained. Built around the work.

The visual system was designed to feel contemporary, restrained, and appropriate for a premium aesthetic practice while allowing photography, procedures, and clinical results to remain the visual focus. Typography, spacing, and surface colours were chosen to support the clinical imagery rather than compete with it.

Plastic Surgery of Austin website — multiple page compositions including hero, about, face procedures, facelift, schedule consultation, accommodations, and before/after gallery
The Finished
Interface.

Plastic Surgery · Austin, TX

Plastic Surgery of Austin is a premier aesthetic surgery practice serving patients across Austin and Central Texas. MD DesignLab delivered a complete digital overhaul — new bilingual site architecture, refined visual identity, clear procedure pathways, and a conversion-focused patient experience built to scale.

Engagement Type

Full Redesign

Languages

EN + ES

Specialty

Plastic Surgery

Location

Austin, TX

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