A nationalPLATFORMfor discoveringplastic surgeons.
MDcontour required a fundamentally different starting point — not a practice website, but a national discovery platform. Strategy began with understanding the surgeon-discovery journey, directory architecture, and the authenticated workflows needed by surgeons, patients, and administrators.
- Platform concept and positioning
- Surgeon discovery user journeys
- Directory model research
- Geographic architecture planning
- Authenticated workflow scoping
- Monetization and listing model
Primary site architecture.
Nine primary platform sections spanning public directory content and authenticated portal environments. State and city landing pages feed into individual surgeon profiles, which serve as the primary patient conversion surface. Procedure content, pricing guides, and financing information support organic search at national scale, while surgeon and patient portals enable the platform's authenticated workflows.
National Directory Platform Architecture
State → City → Surgeon → Procedure hierarchy with authenticated surgeon and patient portals
Homepage
How MDcontour Works
For Patients
For Surgeons
Our Mission
Find a Surgeon
Browse by State
Browse by City
Browse by Procedure
State Landing Pages
Texas
Dallas
Houston
Austin
San Antonio
California
Los Angeles
San Francisco
San Diego
Florida
Miami
Orlando
Tampa
Surgeon Profile
Credentials & Board Certs
Before & After Gallery
Procedures Offered
Office Information
Request Consultation
Procedure Directory
Face
Facelift
Rhinoplasty
Blepharoplasty
Brow Lift
Breast
Augmentation
Lift
Reduction
Revision
Body
Tummy Tuck
Liposuction
Mommy Makeover
BBL
Cost Overview
Procedure Cost Guides
Financing Options
Insurance FAQ
Patient Portal
Surgeon Portal
Surgeon Claim / Onboard
Admin Dashboard
Contact MDcontour
Surgeon Inquiry
