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Case Study 06

Alaska Skin CancerSpecialty Group

A Mohs-specializedSKIN CANCERplatform built forAlaska patients.

dermatology website design

We began by understanding the clinical specialty — a Mohs-focused skin cancer practice serving Alaska patients who require authoritative, specific information about diagnosis, treatment options, and surgical outcomes, not generalist healthcare content.

  • Specialty practice positioning
  • Skin cancer patient journeys
  • Condition and treatment scoping
  • Provider and credential mapping
  • Existing-site assessment
  • Clinical authority strategy
ASCSG mobile website — home and features
ASCSG mobile website — about section

Specialized. Evidence-based. Built for skin cancer care.

The Alaska Skin Cancer Specialty Group platform was designed to communicate clinical authority above all else. With a focus on Mohs micrographic surgery, skin cancer treatment, and patient education, the information architecture was built to guide patients clearly from diagnosis through treatment — across condition types, surgical procedures, and reconstructive outcomes.

Primary site architecture.

Nine site sections organized condition-first — reflecting how skin cancer patients actually navigate a diagnosis. Condition pages (Basal Cell Carcinoma, Squamous Cell Carcinoma, Melanoma, and others) lead into Mohs surgery explanation, treatment options, and reconstructive pathways. Patient preparation, insurance, and post-operative care complete the clinical information system.

SPECIALTY PRACTICE

Specialty Medical Practice Architecture · Anchorage, Alaska

Condition-first IA — Skin Cancer → Mohs Surgery → Treatment → Reconstruction → Patient Resources

HOME

Homepage

ABOUT

About the Practice

Our Specialty

Accreditation

PROVIDERS

Meet Our Providers

Mohs Surgeons

Credentials

SKIN CANCER

Skin Cancer Overview

Basal Cell Carcinoma

Squamous Cell Carcinoma

Melanoma

Atypical Lesions

Actinic Keratosis

Merkel Cell Carcinoma

MOHS SURGERY

What Is Mohs Surgery?

The Procedure

Candidacy

What to Expect

Recovery

Mohs FAQ

TREATMENTS

Treatment Overview

Mohs Micrographic Surgery

Standard Surgical Excision

Medical Treatments

Radiation Referral

RECONSTRUCTION

Wound Reconstruction

Primary Closure

Local Flaps

Skin Grafts

Cosmetic Outcomes

PATIENTS

New Patients

Preparing for Surgery

Insurance

Patient FAQ

Post-Operative Care

CONTACT

Request an Appointment

Office Location

Referrals

Alaska Skin Cancer Specialty Group — completed website including skin cancer condition pages, Mohs surgery information, and patient resources
The Finished
Interface.

Skin Cancer Surgery · Anchorage, AK

Alaska Skin Cancer Specialty Group is a Mohs micrographic surgery and skin cancer specialty practice in Anchorage. MD DesignLab built a condition-first platform designed for patients navigating a diagnosis — clear pathways from skin cancer type through treatment options to appointment booking.

Engagement Type

Practice Website

Specialty

Mohs Surgery

Architecture

Condition-First IA

Location

Anchorage, AK

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